WHERE TO GO & WHAT TO DO IN BLACK MILWAUKEE

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Partial Hotel List: Ambassador, Astor, Baymont, Best Western, Comfort Suites, Country Inn & Suites, County Clare, Courtyard by Marriott, Days Inn, Fairfield Inn, Four Points Sheraton, Hampton Inn, Hilton, Holiday Inn, Homestead Suites, Hotel Metro, Hyatt, Knickerbocker, Ramada, Residence Inn, Sheraton, Woodfield Suites, Wyndham Garden and more. 

Locations: Betty Brinn Children’s Museum, Boerner Botanical Gardens, Charles Allis Art Museum, Discovery World, Harley Davidson Tour Center, Miller Brewery Tour Center, Milwaukee County Zoo, Milwaukee Public Museum, Mitchell Park Domes, Pettit National Ice Center and more.

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With consumer confidence and household wealth way up and consumer debt way down, we expect 2023 to be another good year for tourism spending. Visitors are looking for unique experiences worthy of bragging about. With world-class arts and culture, endless festivals, unique attractions, and a diverse food scene, Milwaukee is well positioned as a top travel destination.

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In the Greater Milwaukee area, our hotel partners have seen positive revenue growth since 2010, and this trend is projected to continue in 2023. Over the past three years, the increase in revenue has been driven largely by growth in both rate and supply. In 2016, Milwaukee County hotels experienced a revenue surge of 7.2 percent and Milwaukee Downtown, 6 percent. In 2016, the average daily rate in Milwaukee County rose by 2.8 percent and supply by 3.9 percent.

In Milwaukee Downtown, the average daily rate grew by 3.2 percent and supply by 3.7 percent. In 2023, we expect to see continued growth in rate driven Executive summary 6 by strong business and leisure demand, and a modest growth in supply, with the Westin Hotel adding 220 rooms to the market in June of 2017. This property will be positioned at top-of-market for average daily rate.